Our mantra is ‘You Kill The Wod, We’ll Recover The Bod!’, meaning you go out there and do your workout, and let us recover your body so you can do it again tomorrow. That’s it! It really is that simple.
However, there’s a lot more behind the scenes as to why we do what we do.
First and foremost, we LOVE the Crossfit community.
We love the way people cheer each other on, no matter their fitness level. We love the way every workout is challenging and can be scaled to make sure it stays that way. We love how our coaches push us to be better.
We love how we all suffer together during the WOD, yet we all celebrate together that we finished (once we get off the floor 🤣). And we love how we’re all a little bit crazy as we purposely pay good money to show up and get our butts kicked… and we do it again and again.
So it was a natural choice to target the Crossfit community when we decided to get into the ‘recovery’ business.
Especially in today’s world, it’s important to align yourself with like-minded people who love life, who enjoy being healthy, and who have positive attitudes that are contagious. We are very proud to put our stake in the ground with a community who stands for so many wonderful things.
We knew getting into the CBD space was going to be challenging, primarily because it was the wild west back when we started, and still is today, to a certain extent.
The main thing we saw was the lack of quality products because of the lack of industry regulations. So many people jumped in the space to make a quick buck. We tried tons of products for market research and many of them were so disgusting, we wouldn’t even give them to our worst enemies.
For us to put our name behind a product, it had to be awesome, it had to taste great, and it had to give the consumer amazing results. Anything less than that wouldn’t be acceptable.
We are very proud to say we spent a ton of time finding the right EVERYTHING! Our formulas are amazing, they taste great, and more importantly our customers LOVE them, based on the results they are getting. We actually use only the best ingredients with every ingredient we have, not just some of them. Yes it costs a little more, but it’s worth it.
Furthermore, we validate everything we are saying with our independent 3rd party lab testing. At this point in the industry, if a company can’t produce a COA (Certificate Of Analysis), then stay away from them, period! For us Crossfitters who value our health, it’s important we understand what is going in our bodies.
One thing we take very seriously is protecting our customers, who are professionals in their industries. Many Crossfitters have occupations that require them to be tested for drugs.
One thing you may not know is that hemp-derived CBD is legal up to .3% of THC in the product. Remember, THC is what gets you ‘high’, CBD is what gets you healthy!
While you’d have to drink gallons of hemp-derived CBD to possibly get the slightest bit of high, and realistically you’ll just get sick drinking that much fluid (so don’t try it), the reality is you may test positive on a drug test with THC in your system.
We’ve seen this happen a few times with people who use other brands. CBD is designed to be taken daily, and you will build it up in your system after months and months of use. It is very unlikely that you’d actually fail a drug test, but we didn’t want to take that chance.
We made the decision to do an extra extraction process removing ALL the trace amounts of THC, while keeping the rest of the product in tact, meaning we are using all of the hemp plant. This process costs more money, but it’s worth it. There are ‘isolate’ products out there that are just CBD, but they have been proven to not be as effective as a products that use the full plant.
We are patriots! We love our country and we LOVE the men and women who protect our freedoms! We have a deep love for the military, as we come from military families ourselves.
We also love pets, as who doesn’t love a furry family member that brings so much joy to our lives.
We decided early on that we’d include a charity aspect into our company. Every sale of every product leads directly to a donation to a charity of our choosing, but the charities are primarily military based or animal based… with most of them dealing with both.
PTSD is a real thing and we’ve seen so many great stories of how animals are saving lives of our vets. 22 veteran suicides per day is 22 too many! We wanted to do whatever we could to help. We even offer a 15% military discount on most of our products for both active and veteran military personnel, which can be found here.